The oral care brand is aiming to develop special chemical patches to enhance the user experience.

Dentists recommend brushing at least twice a day, but would you consider brushing more often if you got a boost of caffeine or a taste of apple?

In a recently published patent application, Colgate-Palmolive is looking to gain intellectual property rights over a ‘toothbrush that releases a chemical into the mouth during use.’ According to the patent, the new toothbrush would have a special patch on the back of the head with a toothpaste that releases flavoring and chemicals.



Why exactly does Colgate-Palmolive, a giant in the oral hygiene market, think a combination cup of coffee and toothbrush is a good idea? Other than trying to stay ahead of the curve in a crowded market, the patent suggests that:

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