Colgate Patenting Caffeine-Releasing Toothbrush
The oral care brand is aiming to develop special chemical patches to enhance the user experience.
Dentists recommend brushing at least twice a day, but would you consider brushing more often if you got a boost of caffeine or a taste of apple?
In a recently published patent application, Colgate-Palmolive is looking to gain intellectual property rights over a ‘toothbrush that releases a chemical into the mouth during use.’ According to the patent, the new toothbrush would have a special patch on the back of the head with a toothpaste that releases flavoring and chemicals.
Why exactly does Colgate-Palmolive, a giant in the oral hygiene market, think a combination cup of coffee and toothbrush is a good idea? Other than trying to stay ahead of the curve in a crowded market, the patent suggests that:
While consumers may seek to clean their tongue or teeth, there has not been a toothbrush which provides a chemical sensory response in a mouth to enhance a user’s brushing experience.
Unfortunately for Colgate, the patent, initially filed in October 2012, was rejected last month by the U.S. Patent and Trademark Office for being too similar to existing patent claims – one for a chewable toothbrush and another for a special type of floss. Colgate was given three to six months to respond to this initial review from the Patent Office, in an attempt to amend their application for approval.
While the patch hasn’t yet been approved, Colgate is also exploring other flavoring options like mint, lemon, other fruits, and pain relief chemicals in addition to caffeine. Would you be interested in a quick shot of caffeine or your favorite fruit every morning, or does your current toothpaste suit you just fine?