To highlight its moisture resistant design, the Festina Profundo watch is sold in clear bags filled with liquid.

To highlight the waterproof design of its diving watch, the Festina Profundo is packaged in clear bags filled with water. The watches are built to withstand many years of deep sea diving and by submerging them in water, Festina is very transparent about the functionality of its watches.

The promise of it being waterproof is visualized in the packaging design, which demonstrates the quality of the product and also aims to satisfy a demanding and highly discerning target group.

The transparent bag filled with distilled water is a striking packaging solution that demonstrates the advantage of the watch to customers without words. It shows the watch in its element in a very eye-catching way.

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