Facebook Stunt Posts To People’s Timeline As Ernest Hemingway

Facebook Stunt Posts To People’s Timeline As Ernest Hemingway
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Spend a day with Hemingway and use social media to tell everyone all about it

Ross Brooks
  • 2 may 2013

Ogilvy & Mather have been working together with The Hemingway Foundation to find a way to better promote the famous author amongst the younger generation. Their solution is a timeline hijack that makes it seem like you’ve been hanging out with Hemingway for a day.

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