Spend a day with Hemingway and use social media to tell everyone all about it

Ogilvy & Mather have been working together with The Hemingway Foundation to find a way to better promote the famous author amongst the younger generation. Their solution is a timeline hijack that makes it seem like you’ve been hanging out with Hemingway for a day.

The Facebook app takes over your timeline for 24 hours and generates a total of 8 posts throughout the day. The updates include check-ins and photos to give the impression you’ve just spent a day of adventure with the great man himself.

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