The lifestyle site opens its first physical branch in Hamburg, Germany.

Design and lifestyle retailer Fab has opened its first brick-and-mortar store in Hamburg, Germany. The new store, which lets customers design their own furniture, is just one of the company’s major undertakings as part of its big move from being a flash sales website to ‘the world’s #1 design store,’ as announced by the brand’s founder and CEO Jason Goldberg in a blog post.

Aside from the new offline store, Fab has also acquired German startup MassivKonzept, which customizes furniture and is now being relaunched as Fab Designed by You.

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