The subscription service offers millions of songs from Universal, Sony, and Warner Music for $9.99 per month.

Google unveiled its new music streaming service at Google I/O this week, offering music recommendations, curated playlists, and the ability to play anything you see onscreen. Google Play Music All Access is available on mobile, tablet or the web, providing music wherever you go.

Users will be able to stream music from a vast library on their device. They can search for specific artists or tracks and add them to their library, while a ‘Listen Now' feature will put together a mixture of artists or genres based on the songs they've previously listened to.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in