The Moto X aims to outshine its ubiquitous competitors with low price point and sensory perception.

Google is ready to take on Apple’s iPhone by releasing a device that aims to rival the most used Smartphone in the world.

The gadget, called Moto X will be aware of its surroundings and will contain smart technology that will be able to anticipate how it will be used next. It will be used to drive down the cost of Smartphones as part of a campaign to end the high profit margin the big names such as Apple and Samsung have enjoyed so far, and will be priced well below the current iPhone 5 making it a serious contender in the mobile industry.

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