A visit to SF's start-up scene uncovered Joe Gebbia who was just beginning his game-changing journey.

On a trip to San Francisco a few years ago, I invited a number of entrepreneurs to come and visit the rental I was staying in to talk about their new projects. I wanted to listen to the voices in the growing start-up scene to try to understand the themes that were developing and the start-ups to watch. I learned a lot from the discussions and met some people who went on to build some really interesting businesses (including Fluther which was acquired by Twitter).

One of the entrepreneurs I spoke to was Joe Gebbia who had started the site AirBnb which, five years later, is now considered a $1billion business. In this video, he speaks about his new project, how it works and his ideas on growing his audience:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in