New York ad agency Mother, develops interactive experience that uses game mechanics to raise funds.

Following the devastating impact of Hurricane Sandy this past October, the New York office of award-winning advertising agency, Mother, called on its employees, many of whom were directly impacted by the storm, to come up with innovative ideas on how they might be able help the relief effort. One of the initiatives that grew out of that call to action was Repair the Rockaways, an interactive experience and social game that aims to raise awareness and collect donations for the badly damaged Rockaways, an area of New York that has largely been ignored in the aftermath of Sandy.

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