The Engagement Advisor will answer questions, offer feedback and troubleshoot problems for brands.

Previously used in the healthcare industry, IBM Watson is now being used in the realm of customer service. The IBM Watson Engagement Advisor will assist brands with their consumer needs, by taking over some of their human representative's tasks.

It will enable brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales. The cognitive computing assistant learns, adapts and understands a company's data quickly and easily, increasing its knowledge and value over time.

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