The retail company releases a video asking its customers to come back.

Retail company JCPenney recently posted an ad apologizing to its customers for the changes it made in the way it did business in the last few months. In the video the company says that it has heard what its customers want and invites them to come back.

The ad, titled “It’s No Secret,” which consists of women playing with children and working features a female voiceover that talks about learning from one’s mistakes.

It’s no secret, recently J.C. Penney changed. Some changes you liked and some you didn’t, but what matters with mistakes is what we learn. We learned a very simple thing: to listen to you, to hear what you need, to make your life more beautiful. Come back to J.C. Penney. We heard you.

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