Fashion retailer taps boutique swimwear brand to create a new line of items for wear in the water.

In a unique seasonal collaboration, J. Crew has released an exclusive capsule collection with Pret-à-Surf – a surf and swim line founded by Vogue editor Jillian Demling and Annie Liebovitz’s studio manager Karen Mulligan.

#gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

The 11-piece capsule collection includes bathing suits, rash-guard surf tops, and shorts. The designers are clearly inspired by 40's and 50's swimwear design. They generally work with polka-dots, stripes, and prints which come together to convey a signature summer look that are reminiscent of Mad Men or something Marilyn Monroe would wear.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in