Karl Lagerfeld Creates His Version Of The Apple Store [Pics]
The designer has opened a pop up concept store that is equipped with social media dressing rooms and wearable cash registers.
Karl Lagerfeld has called for the services of branding agency Emakina to create a new concept store in Amsterdam. First and foresmost the store is a chance to experience and buy collections from the designer, some of which are limited edition collaborations with other famous names.
The fitting rooms are where the store offers a very unique feature, the ability to capture your own look, apply Karl Lagerfeld filters to it, share the result through social media, and even leave a comment for Karl himself to see what he thinks. This offers a new way for shoppers to sample the designer clothing and find out how friends react before committing to the price tag.