Marc Jacob’s Ex Unveils Luxury Bike Collection
Lorenzo Martone releases a line of sleek bicycles for the sartorially-inclined.
Lorzeno Martone may be known in wider circles for being Marc Jacobs’ former fiancé, but the publicist and brand consultant will soon be known for his own design aesthetic, bringing style and panache to cycling. Launching the Martone Cycling Co. at concept store Colette in Paris last week, the Brazilian creative showed off a line of luxury monochromatic bikes suitable for even the most discerning clotheshorse.
Martone was motivated by a common problem for city-dwelling cyclists – without the garages and tool sheds of the suburbs, you have to store your bicycle in your meticulously styled apartment, where it sits leaning against a wall, a total eyesore. Martone told WWD: