The platform aggregates videos and other viral posts to enable users to vote on what is "fresh" or not.

The Mentos Fresh Filter, developed by BBH London, is a well-designed and modern platform that enables visitors to decide whether new videos and pictures circulating the internet are “fresh” or not. They can sign up to vote and share content, which is uploaded by users on a daily basis.

The channel aggregates fresh content and displays it with a fresh percentage based on how it has been rated. The all time freshest content includes people swinging in the rain, saving bear cubs with a ladder, a little boy scoring a goal and a koala being tickled.

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