Mother’s Day Campaign Signs Over One Aspect Of Life To Mom
The Momtract by agency Mother New York gives bossing privileges Instead of flowers or cards.
Ad agency Mother New York has a suggestion for a present for your mother, just in time for Mother’s Day. Why not give your mother control over an aspect of your life? The Momtract, which they’re calling ‘America’s premier legally binding gift,’ gives your mother authority over one thing in your life.
The Momtract is based on the idea that what mothers really want is control, not candy or flowers. The kind of control that they used to have when their children were younger.