Nike Sneakers Aim To Cast A Positive Light Back On The Marathon

Nike Sneakers Aim To Cast A Positive Light Back On The Marathon

The D.C. outpost of the athletic brand releases a limited collection to commemorate the recent Women Half race.

Daniela Walker
  • 6 may 2013

It is hard not to think of a marathon these days without a shadow being cast upon it, but Nike Georgetown has released a small collection of sneakers that is a reminder of how hard athletes train for this test of endurance. The We Run DC collection was released last week to celebrate the Nike Women Half Marathon in Washington, D.C. that occurred on April 28th, and is an interpretation of the different levels of training a woman must do to prepare to go the distance.


The Nike Free 5.0+ DC is the race day shoe, designed with a natural foot feel and cushioning for a long race while the Nike Roshe Woven DC represents the classic everyday running shoe that a woman might wear on a daily basis. Both shoes commemorate the half marathon, with the date displayed on the shoe’s tongue. Lastly the Nike Studio Wrap pack compliments a woman’s training in the studio, for pre- and post-race stretching and yoga. In a statement, the company explained:

The trio of shoes represents the journey and active lifestyle of the women who have trained so hard to prepare for Sunday’s Nike Women Half Marathon.


While the Nike Free 5.0+ DC will be available for earnest runners everywhere on, the Nike Roshe and Studio Wrap are sold exclusively at Nike Georgetown.



+consumer goods
+fashion / apparel
+fitness / sport
+running shoes
+washington DC

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