Macala Wright: How Retailers Have Figured Out Paid Influencer Programs
Style Coalition allows fashion brands and lifestyle marketers to remove the middle man in taste-maker marketing.
In 2008, I had the benefit of meeting Yuli Ziv. Ziv and I spoke at the first conference, 140 Fashion, on social media’s impact on fashion. At the time, Israel-born Ziv was setting herself up to become one of the most important blogger and business figures at the heart of the New York Fashion Industry. Being the creative mind behind the first user generated fashion magazines called My It Things and Fashion TV channels called Inside The Tents was guaranteeing that.
In the the past five years, Ziv has written a book on how to become a successful fashion blogger, founded Style Coalition, inked the first influencer network with Hearst publications, created one the most coveted digital marketing awards known as Fashion 2.0 and still leads the largest influencer MeetUp group in New York City.