How Design Thinking Can Guide Startups Better [PSFK SEATTLE]
Seattle-based Artefact is a design consultancy that creates next-generation products and user experiences
Building up to our PSFK SEATTLE event on May 10th, we’re interviewing the creators and thought leaders who will be sharing their latest ideas with us. As a co-founder and principal of Artefact, Rob Girling is responsible for setting the company’s strategy and vision–to design exciting products and experiences that inspire positive changes in human behavior. Rob’s design career spans some of the leading agencies and design brands in the world, including Apple, IDEO, Microsoft, and Sony, and touches everything from interaction design experience, to natural user interfaces, motion graphics and 3-D design.