Prank collective Improv Everywhere helped NYC residents tweet and walk without being hit by a yellow cab.

New York City-based prank collective Improv Everywhere recently pulled off a stunt where they posed as city workers providing a solution to the texting and walking epidemic in the city. Half of their team of sixty put on orange vests and became “Seeing Eye People” who claimed to be part of a Department of Transportation pilot program.

The other half walked along texting while attached to the Seeing Eye People by leashes. They were helped across the street without needing to take their eyes off their phones.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in