UK Department Store Offers ‘Drive Thru' Shopping
Selfridges lets shopping instantly pick up their online purchases.
The online and offline worlds are converging to create new ways of engaging and servicing consumers. Multi-channel tactics such as Amazon or Walmart's “Lockers” service, which enables consumers to purchase products online ahead of time and have them ready for pick-up at a designated destination.
In a similar light, London's high-end luxury destination Selfridges recently announced they are launching a drive-thru service where consumers can purchase products and clothes online in advance to pick them up at a drive-thru reception area. The service, named Click and Collect will be available January next year.