Selfridges lets shopping instantly pick up their online purchases.

The online and offline worlds are converging to create new ways of engaging and servicing consumers. Multi-channel tactics such as Amazon or Walmart's “Lockers” service, which enables consumers to purchase products online ahead of time and have them ready for pick-up at a designated destination.

In a similar light, London's high-end luxury destination Selfridges recently announced they are launching a drive-thru service where consumers can purchase products and clothes online in advance to pick them up at a drive-thru reception area. The service, named Click and Collect will be available January next year.

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