With ad agency Deutsch, the retailer built a pop-up installation to show off its home decor line.

With ad agency Deutsch, Target built a life-size dollhouse in the middle of Grand Central Terminal to show off its new home decor line, Threshold. The 1,600 square-foot pop-up installation was designed for exploration, with staff on hand to encourage people to interact with the brand.

Ad Age reports that the dollhouse was made up of interlocking 4-by-8 panels, fitted together in 54 hours to create an open-plan house, patio and lawn area. There were nearly 4,000 products on display inside, which are for sale from Target.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in