The high-end grocery retailer is going to install service desks in stores with tablets for online transactions.

UK grocery chain Waitrose is hoping to enhance the customers experience by investing in a multi-million pound program, which includes the introduction of a concierge-style welcome desk in stores. A range of personalized services will be offered there, including online ordering, gift wrapping and dry cleaning.

The role of the physical supermarket has changed and Waitrose stores are becoming hubs for ordering and collection. The welcome desk will be installed in one hundred branches this year before rolling out to all stores in 2014.

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