Scott Lachut: Warby Parker’s Flagship Foray Into Physical Retail

Scott Lachut: Warby Parker’s Flagship Foray Into Physical Retail
Design

The iconic eyeglass brand moves offline with its new store, letting customers experience its frames in style.

Scott Lachut, PSFK Labs
  • 5 may 2013

Much has been written about how Warby Parker has reinvented the business of selling eyeglasses online from its reasonable price point ($95US) for a pair of fashion forward frames and buy one, give one model to its virtual and home try-on programs that give shoppers the confidence to pick the perfect style. Given the young company’s success with its e-commerce focus, it was only natural that it began experimenting with physical store sales. Early iterations included an in-office showroom, retail partnerships, themed pop-ups and even a school-bus turned mobile showroom that saw Warby Parker refine its customer service, aesthetics, storytelling and product curation.

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