Floating Catalog Promotes Airline’s New Plane [Video]

Floating Catalog Promotes Airline’s New Plane [Video]
Advertising

Design agency creates a campaign to show off the capabilities of its latest machine.

Ross Brooks
  • 13 june 2013

Embraer are now the world’s third largest producer of airplanes – and to market their latest luxury offering to high-profile clients, the company created a flying catalog.

embraer-flying-catalog-4

Made of lightweight materials, the catalog uses two sets of magnets to allow it to float. One set is woven into the book itself, while the other sits on a platform that acts as a centrepiece for the catalog. The front cover also has the image of a plane, which is 3D in places and gives the impression it is emerging from the book.

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