Floating Catalog Promotes Airline’s New Plane [Video]

Floating Catalog Promotes Airline’s New Plane [Video]

Design agency creates a campaign to show off the capabilities of its latest machine.

Ross Brooks
  • 13 june 2013

Embraer are now the world’s third largest producer of airplanes – and to market their latest luxury offering to high-profile clients, the company created a flying catalog.


Made of lightweight materials, the catalog uses two sets of magnets to allow it to float. One set is woven into the book itself, while the other sits on a platform that acts as a centrepiece for the catalog. The front cover also has the image of a plane, which is 3D in places and gives the impression it is emerging from the book.


The catalog was created as a way to market the aircraft manufacturer’s latest product – the Embraer Lineage 1000. Advertise as an “ultra-large” business jet that can comfortably seat 19 people.

Brazilian agency Africa was responsible for designing this creative new concept aimed at bankers, heads of states and other influential figures who might be interested in the company’s latest offering.


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