Floating Catalog Promotes Airline’s New Plane [Video]
Design agency creates a campaign to show off the capabilities of its latest machine.
Embraer are now the world's third largest producer of airplanes – and to market their latest luxury offering to high-profile clients, the company created a flying catalog.
Made of lightweight materials, the catalog uses two sets of magnets to allow it to float. One set is woven into the book itself, while the other sits on a platform that acts as a centrepiece for the catalog. The front cover also has the image of a plane, which is 3D in places and gives the impression it is emerging from the book.