In Brief

Developed for Target’s Retail App Accelerator, A/B aggregates friends' advice into a binary choice.

The A/B app by David Chu was developed for Target’s Retail App Accelerator program and lets your friends input their opinions on your purchases.

We’ve all had a shopping crisis: should I buy the Mr. Coffee coffee maker or the Cuisinart one? Should I get this red dress or that pink one? And it seems impossible to personally ask every single friend and then utilize all of their feedback to make an informed decision. But the A/B app makes it easy to connect with your friends and aggregate a good deal of shopping advice. The app simplifies long and confusing purchase decisions by making it into a binary choice situation so you can reach a decision quicker. The feedback can be a combination of vote and comment based so you get a good range of advice.

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