People waiting at a bus stop are photographed and their images altered in a campaign for Adobe.

In support of Adobe's Creative Days, the company hired the help of a photographer who has a knack for using Photoshop. Erik Johansson used these skills to manipulate pictures of people and place them onto a nearby billboard.

Where there would normally be a poster, the Adobe team set up a video screen that was linked to the computers inside a van. After another photographer took a photo, Johansson was then able to Photoshop the bus riders into various advertisements – often completely changing how they looked: #gallery-3 { margin: auto; } #gallery-3 .gallery-item { float: left; margin-top: 10px; text-align: center; width: 25%; } #gallery-3 img { border: 2px solid #cfcfcf; } #gallery-3 .gallery-caption { margin-left: 0; } /* see gallery_shortcode() in wp-includes/media.php */

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in