The e-commerce giant tackles a difficult new market but might just be able to make it successful.

The Seattle-based e-retailer has been quietly testing their online grocery business for years, and now it seems they are ready to start rolling out the service in cities outside their home territory.

Food and groceries are some of the largest retail sectors yet to be dominated by Internet-based businesses, in part due to the low margins and issues of freshness. Amazon could deal with this by combining orders for higher-margin goods such as electronics with grocery orders, offsetting costs.

The company’s logistical network is one of their biggest strengths, so their warehouses could easily accomodate refrigerated storage space alongside general merchandise. They already have their own fleet of trucks that has been used to deliver grocery products in Seattle.

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