In the age after their founder's passing, Apple seeks to remind consumers about its true brand values.

Accompanying the release of the Mac OS X Maverick, Apple released their latest TV commercial and ad that reinforces its accomplishments and purposes in the global tech world.

The ad is a piece of brilliant marketing, mimicking the simplicity of the Apple products themselves. The video is a montage of everyday events: listening to music on the subway, texting your best friends, studying on your laptop and taking a simple photograph. The Apple products are never in focus, never at the forefront of the video just as the manifesto says,

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