Apple Reveals Their Post-Jobs Design Manifesto
In the age after their founder's passing, Apple seeks to remind consumers about its true brand values.
The ad is a piece of brilliant marketing, mimicking the simplicity of the Apple products themselves. The video is a montage of everyday events: listening to music on the subway, texting your best friends, studying on your laptop and taking a simple photograph. The Apple products are never in focus, never at the forefront of the video just as the manifesto says,
Now Track More Ideas
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling