Why Apple Will Settle For Nothing Less Than Perfection [Video]

Why Apple Will Settle For Nothing Less Than Perfection [Video]
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The technology giant reasserts its position as a company that aims only for excellence.

Ross Brooks
  • 13 june 2013

Apple has released a new video to reassert their values as perfectionists – as opposed to their competitors who only want to focus on convenience and abundance of choice.

At their annual Worldwide Developer Conference (WWDC), the company opened with a mission statement video that makes it clear the spirit of Steve Jobs is still alive and well at Apple. There is no focus on any new products, simply a message that outlines the company’s focus.

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