Apple Unveils Simpler, Flatter Design For iOS

Apple Unveils Simpler, Flatter Design For iOS

Revealed during the Worldwide Developer Conference, the update included many new design features.

Emma Hutchings
  • 11 june 2013

At Apple‘s Worldwide Developer Conference on Monday, they revealed an update to their mobile device operating system. The design includes simpler keys on flat white backgrounds and the removal of textures that were used to imitate real-life objects. iOS 7’s new system font consists of taller and thinner typography. Referred to as “the most significant iOS update since the original iPhone,” it features a redesigned user interface with subtle motion, an elegant color palette and distinct, functional layers.

Apple Unveils Simpler, Thinner Design For iOS

The typography has been refined for a cleaner, simpler look, and the use of translucency and motion makes tasks more engaging. The new interface is said to make your phone appear bigger because everything is designed to take advantage of the entire screen. Jony Ive, Apple’s senior vice president of design, said:

There is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation—it’s about bringing order to complexity. iOS 7 is a clear representation of these goals. It has a whole new structure that is coherent and applied across the entire system.


+Design Update
+Electronics & Gadgets
+Jony Ive
+operating system

PSFK 2017: What We Learned From A 75-Year-Old Instagram Star

Arts & Culture
Augmented & Virtual Reality Yesterday
Retail Yesterday
No search results found.