The technology giant is facing marketing and communication challenges from the recent snarky news coverages it has been receiving.

This article titled “Apple ad man claims media are cynical in coverage of technology giant” was written by John Plunkett, for guardian.co.uk on Friday 21st June 2013 14.02 UTC

P Diddy warned Apple earlier this week in Cannes that Samsung was “on its ass”. Now Apple’s advertising man, Lee Clow, has admitted the iPhone and iPad maker faces marketing challenges, but suggested there was a “cynical bent” to the media’s recent coverage of the technology giant.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in