Rob Girling of Seattle-based design firm Artefact speaks about the journey of developing a new product.

As a co-founder and principal of Artefact, Rob Girling is responsible for setting the company’s strategy and vision–to design exciting products and experiences that inspire positive changes in human behavior. Rob’s design career spans some of the leading agencies and design brands in the world, including Apple, IDEO, Microsoft, and Sony, and touches everything from interaction design experience, to natural user interfaces, motion graphics and 3-D design.

Why did you decide to start Artefact?

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