The 'City Churned' campaign lets fans around the U.S. decide what their city’s ice cream flavor combination will be.

Ben & Jerry’s ‘City Churned‘ campaign is letting fans around the U.S. decide what their city’s ice cream flavor will be by crowdsourcing locally inspired flavors. It is kicking off in five markets: Washington, D.C., San Francisco, New York, Portland and Seattle.

Each will have its own microsite to track real-time votes from the motions and residents. Over the course of several weeks, Ben & Jerry’s will keep tabs on the activities of each city by means of public transport, tweets, traffic, landmarks, and its people, to create and name the city-inspired Ben & Jerry’s flavors.

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