In Brief

Dr. Nadia Shouraboura talks about how online and offline retail can come together to create the perfect shopping experience

At last month’s PSFK SEATTLE event, we invited some of the city’s innovative people to discuss their latest projects and reveal the inspiration that lead to their creation. One of those individuals was Dr. Nadia Shouraboura, a tech entrepreneur and the CEO of Hointer, a company that is reinventing the brick and mortar retail experience by combining innovative in-store mobile applications and POS technology with traditional shopping. Hointer offers men and women a modern shopping experience that is as hassle free as buying online, but allows customers to try on clothes before making a purchase.

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