A billboard promoting the group's new album hides behind ads that appear to have been put up over many years.

Black Sabbath released their first new album in eighteen years last week, and on a street in Denmark, a poster ad, hidden under layers and layers of other posters revealed the return of the heavy metal legends.

The advertisement, which appears to exist beneath reams of old advertisements that have been peeled away, is a clever promotion of their latest album 13, which recently entered at no. 1 on the Billboard’s Top 200 Charts. Although they may all be sexagenarians, the ad playfully shows they are aware of their longevity, but as other musical acts come and go, beneath it all, there will always be Sabbath.

This content is available for Premium Subscribers only.
Already a subscriber? Log in