Burberry Creates Real Time Kiss Screen For Lovers
The fashion house collaborates with the tech giant to create an experience that makes online communication more personal.
While we have a seen a number of racy technology solutions for the solicitous (Bang With Friends) or long-distance (Durex’s vibrating Fundawear underwear) lovers, Burberry’s collaboration with Google has put the humanity back into the digital experience for kindred spirits looking to connect online. The ‘Burberry Kisses’ digital campaign for Google Chrome and mobile users, lets partners send a digital imprint of their actual lips to anyone around the world. Following Google’s ‘Art, Copy and Code’ initiative, the project bundles the user’s kiss in post card and follows a personalized journey based on the sender’s and recipient’s city, animating the trip with picturesque skylines, and Google street views.