Tourists Explore Cape Town Through Other People’s Facebook Profiles [Video]
Cannes Gold Lion-winning campaign sends social network pages on a virtual vacation without their owner.
Ogilvy & Mather South Africa had a simple brief from Cape Town Tourism: bring in more visitors for the coming season, and do it cheaply. So Ogilvy SA turned to social media, a budget platform in terms of advertising and the perfect place to share the joys of Cape Town without investing heavily into a global media campaign.
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