Macala Wright: Why CEOs Must Prepare For A Collaborative Future
Leading minds in business describe how 'the big Cs' are changing at PTTOW in Los Angeles.
As of 2013, 60% of the global population is under the age of 30 and responsible for $1.2 trillion in consumer spending each year. They are catalysts for change, action and consumerism. As leaders, we need to know how to communicate with them.
Last week, technologists, heads of global brands and futurists gathered to discuss the future of business at PTTOW in Los Angeles. From community to collaboration, connected consumer experiences to causality and CSR – big words, with big meanings, starting with the letter “c” – took center stage in conversations among some of the leading minds in business.