Dairy company Arla commissioned the Man-Fur Coat to promote its new protein-filled chocolate milk for men, that will put hair on your chest.

The British arm of global dairy company Arla has thought up a very unique way to promote its new product Wing-Co, a protein-rich chocolate milk that they are marketing as a drink for men.

The company recently unveiled a limited edition fur coat made from discarded male chest hair. The Man-Fur Coat was woven from a million strands of real chest hair from 300 volunteers and took a team of four designers two hundred hours to make.

According to a Wing-Co spokesperson the coat was created as a ‘wake-up call’ for men and ‘a way to encourage them to readopt the values of assured men’s men from yesteryear.’

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