Coca-Cola Creates Animated Film Using Fans’ T-Shirts [Video]
Fans around the world become part of the beverage brand's latest marketing effort by snapping pics of their clothing.
A new animated movie from Coca-Cola aims to “put a smile” on people’s faces around the world by sending them a gift and asking them to get involved.
The “Wearable Smile” concept was developed by Ogilvy and created by Psyop, who were responsible for animating the film – which features a few interesting characters.
Each frame of this movie was then put on a t-shirt and sent to fans around the world. Once each of them received the t-shirt, they had to take a picture of themselves wearing it, which was submitted back to Coke.