In Brief

New app does all the hard work for you, including providing the boxes.

Started by three MIT grads, Sold handles the dirty work of online selling and helps to find a buyer for your item. Users submit a handbag, for example, and Sold prices it, sells it, and also handles the shipping. The service is intended for things of value, and Sold wants to find the perfect price that makes selling worth a user’s time.

The process is as simple as this: you take a picture of what you’d like to sell and write a description, the company then uses algorithmic and human judgment to estimate how much the item is worth and sends you the proposed price. If you accept, Sold posts your product online at a marketplace the company feel best suits such as eBay, Amazon or even smaller sites such as ASOS Marketplace depending on the product itself.

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