Near-field communication lets people donate to charity in a more interactive way.

Most advertisements asking for donations are often in conflict with those asking you to buy something. That’s why Grabarz & Partner have created a way to carry food from one ad to another – using just your smartphone.

The company set up two advertisements at a bus stop – one featuring an impressive selection of food, the other a starving child. Using near-field communication, you can pick up a piece of food with your phone, and carry it over to the child in need. The act of doing so also donates the value of that piece of food.

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