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This article titled “Google+ isn’t a social network; it’s The Matrix” was written by Charles Arthur, for guardian.co.uk on Tuesday 4th June 2013 06.00 UTC

Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to social networks such as Facebook or Twitter – you can “befriend” people, you can “follow” people without their following you back – we’ve thought that it is a social network, and judged it on that basis. By which metric, it does pretty poorly – little visible engagement, pretty much no impact on the outside world.

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