Technology journalist asks red pill or blue pill? Sign in or sign out?
Pretty much everyone (myself included) has been reading Google+ wrongly. Because it bears many superficial resemblances to social networks such as Facebook or Twitter – you can “befriend” people, you can “follow” people without their following you back – we’ve thought that it is a social network, and judged it on that basis. By which metric, it does pretty poorly – little visible engagement, pretty much no impact on the outside world.