How Google Constructs Its Visual Identity [Pics]
A senior designer has published the company’s graphic design guidelines.
Roger Oddone, a senior graphic designer in the Art Department at Google in Mountain View, California, is responsible for leading the creation of high visibility branding elements and iconography projects that define the look and feel of Google products. He has published the company’s graphic design guidelines, giving the public a behind-the-scenes look into Google’s visual identity.
The ‘Google Visual Assets Guidelines‘ include notes on how icons should appear, how to produce front-facing designs, and acceptable color combinations.