The Logic Behind The Typography For The Great Gatsby [Pics]
Like Minded Studio created the branding and Deco-styled logo for the recent feature film.
Sydney-based Like Minded Studio collaborated with Baz Luhrmann, Catherine Martin and Bazmark team on the branding for the feature film The Great Gatsby. They realized Luhrmann’s vision and developed a bespoke Deco-styled logo reflective of the roaring 20s and Fitzgerald’s masterpiece.
Like Minded Studio created a typeface to accompany the branding. The letterforms were customized and refinined to reflect the design of the main logo, including developing a system to combine solid and pinstriped characters in sequence when typing out words.