In Brief

The Farmery is an urban farm and retail space in one.

There has already been a lot of talk about greenhouses in urban settings to address the demand for produce in a city environment. Just earlier this year supermarket chain Whole Foods announced its plans for a commercial-scale rooftop greenhouse.

For industrial designer Ben Greene, his approach is more utilitarian and scaled down. His idea is to combine the concept of a grocery store and a greenhouse into a new type of food retailer called The Farmery.

The Farmery is basically a greenhouse and store in one. Food is grown and sold in one site. Customers will be able to see for themselves how the food is grown and buying produce at The Farmery will be an immersive experience for the shoppers.

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