Guinness Transforms Office Windows Into Pint Glasses [Pics]

Guinness Transforms Office Windows Into Pint Glasses [Pics]

For St. Patrick’s Day, the brand's promotion in Toronto saw windows transformed using logo decals and blinds.

Emma Hutchings
  • 26 june 2013

Diageo in collaboration with Grey Group Canada repurposed white blinds in office windows for Guinness to create the visual illusion of a pint glass during the daytime. Guinness wanted to ‘own’ St. Patrick’s Day in the bar and club district of Toronto without having to pay a large outdoor billboard price tag.

Guinness Transforms Office Windows Into Pint Glasses [Pics]

Window Pints‘ was created in office buildings throughout the downtown area. This was achieved simply by placing logo decals on the windows and pulling down the blinds to a certain height to simulate the drink’s white head.

‘Window Pints’ cost 75% less than equivalent media coverage in traditional out of home media. It also won a bronze Lion in the Media category for best use of ambient media. Click through to see images of the innovative advertising for Guinness:

Window Pints

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