For St. Patrick’s Day, the brand's promotion in Toronto saw windows transformed using logo decals and blinds.

Diageo in collaboration with Grey Group Canada repurposed white blinds in office windows for Guinness to create the visual illusion of a pint glass during the daytime. Guinness wanted to ‘own' St. Patrick's Day in the bar and club district of Toronto without having to pay a large outdoor billboard price tag.

‘Window Pints‘ was created in office buildings throughout the downtown area. This was achieved simply by placing logo decals on the windows and pulling down the blinds to a certain height to simulate the drink's white head.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in