Hamdi Ulukaya, founder of Chobani Yoghurt, discusses how tackling uncertainty was the key to success at PSFK CONFERENCE 2013.

Speaking at PSFK CONFERENCE 2013, Hamdi Ulukaya, CEO and founder of Chobani Yoghurt, related the story of how he came to America, how Chobani came to be, and how it went from zero to a billion dollars of business in just five years. Born in Turkey and having become an accomplished feta-cheese-maker, Ulukaya described how he had been living in Upstate New York when he found an advertisement for a yoghurt plant that was recently closed down by Kraft, which he initially disregarded and threw away. But, listening to his gut, he fished it out of the rubbish bin and went to go see the place. He decided to buy the plant, despite friends telling him otherwise, and hired a small staff of 5 people.

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