Heineken Asks How Creatives Would Sell Beer To Seniors
PSFK discovers how the beer brand is engaging the growing 60+ demographic using crowdsourcing, in partnership with Ideas Brewery.
Retirees may have all the free time in the world, but entrants to the Heineken Ideas Brewery 60+ Design Challenge have just FIVE DAYS LEFT to submit their ideas to reinvent the beer-drinking experience for the 60-70 year old demographic.
Now Track More Ideas
- Walgreens Experiential Store Offers Extended Beauty And Healthcare Services
- PSFK Retail Conference Preview: Ro’s CEO On Democratizing Healthcare Through Telemedicine
- Interview: How Ritual’s Katerina Schneider Brings Transparency To The Women’s Multivitamin
- Interview: Fitness Expert On The Evolution Of The Boutique Gym Experience