Heineken Asks How Creatives Would Sell Beer To Seniors

Heineken Asks How Creatives Would Sell Beer To Seniors
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PSFK discovers how the beer brand is engaging the growing 60+ demographic using crowdsourcing, in partnership with Ideas Brewery.

PSFK Labs
  • 21 june 2013

Retirees may have all the free time in the world, but entrants to the Heineken Ideas Brewery 60+ Design Challenge have just FIVE DAYS LEFT to submit their ideas to reinvent the beer-drinking experience for the 60-70 year old demographic.

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